Perry Marshall’s ‘The Definitive Guide to TikTok Advertising’ offers marketers and businesses an in-depth look at strategies, tools, and best practices for successful TikTok advertising campaigns. The book demystifies the platform’s unique features, algorithm, and user behavior, providing actionable insights for creating engaging content and driving measurable results.
MIT professor Sinan Aral explores how social media platforms are reshaping our world, from personal relationships to global politics and economics. The book offers insights into the complex interplay between social media, human behavior, and societal outcomes.
Dr. Michael Rich, a pediatrician and media researcher, explores the complex relationship between modern technology and human well-being. The book provides insights into the effects of digital media on various age groups and offers practical strategies for maintaining a healthy balance between screen time and real-life experiences.
Zeynep Tufekci’s ‘Twitter and Tear Gas’ explores how digital tools have transformed protest movements, offering unprecedented power for mobilization but also introducing new vulnerabilities. The book provides a nuanced analysis of networked protests, their strengths, weaknesses, and implications for social change in the digital age.
This guide demystifies video creation for novices, covering equipment, techniques, and storytelling. It provides practical advice for producing high-quality content across various platforms.