Jennifer Grayeb’s ‘Tag Your Traffic’ is a practical guide to mastering website tagging and traffic analysis. It offers actionable strategies for optimizing digital marketing efforts through data-driven insights.
Kavita Ganesan’s ‘The Business Case for AI’ offers a practical guide for business leaders to understand, evaluate, and implement AI solutions. It provides strategies for building a strong business case, developing an AI strategy, and ensuring ethical AI adoption.
Brian Godsey’s ‘Think Like a Data Scientist’ offers a holistic view of the data science process, emphasizing critical thinking and problem-solving. It bridges theoretical knowledge with practical application, covering key aspects from problem definition to ethical considerations.
This summary covers key concepts from ‘Web Analytics For Dummies’, including analytics basics, setup, traffic analysis, and advanced techniques. It provides practical insights for leveraging web data to improve online presence and business performance.
Cyrus Jackson’s ‘WordPress for Beginners’ is a thorough guide that demystifies the world’s most popular content management system. It offers step-by-step instructions for understanding, installing, and optimizing WordPress websites, making it an invaluable resource for newcomers to web development.
Mark McKenzie’s ‘Your Data is FKED for Marketers’ exposes fundamental issues in how marketers collect, interpret, and use data. It challenges industry assumptions and offers insights for a more effective, balanced approach to data-driven marketing.